https://vid.freedif.org/videos/watch/b8b4ab5a-0051-4c34-9f81-090d9e6f1169 Live shopping has taken off in China over the past decade but been slow to gain traction in the U.S. Now Whatnot and TikTok shops are tapping into its domestic potential, as these platforms gain popularity by turning e-commerce into a more entertaining and communal experience. Produced and Shot by: Ryan Baker Edited by: Darren Geeter Camera by: Natalie Rice, Darren Geeter Animation by: Jason Reginato, Emily Park Senior Managing Producer: Tala Hadavi Additional Footage: Getty Images, Beachwaver, QVC, Whatnot » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How TikTok And Whatnot Got Americans Hooked On Livestream Shopping Fri, 04 Sep 2026 00:13:15 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://vid.freedif.org https://vid.freedif.org/client/assets/images/icons/icon-1500x1500.png https://vid.freedif.org/videos/watch/b8b4ab5a-0051-4c34-9f81-090d9e6f1169 All rights reserved, unless otherwise specified in the terms specified at https://vid.freedif.org/about and potential licenses granted by each content's rightholder.