https://vid.freedif.org/videos/watch/b69c3061-ed4a-40df-81ef-bf5588099b86 America’s largest grocer, Walmart, is giving its biggest private label brand, Great Value, a refresh after more than a decade. While it has an 87% household penetration rate, players like Aldi and Amazon are catching up. CNBC's retail reporter Melissa Repko has more. Produced, Shot and Edited by: Ryan Baker Reporter: Melissa Repko Production Support: Natalie Rice Animation : Jason Reginato Senior Managing Producer: Tala Hadavi Additional Footage: Walmart, Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work with AI? Sign up for CNBC's new online course, Beyond the Basics: How to Use AI to Supercharge Your Work. Learn advanced AI skills like building custom GPTs and using AI agents to boost your productivity today. Sign up today: https://cnb.cx/4qKBe6H Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Walmart’s Redesigning Its Private Label Fri, 17 Apr 2026 04:39:03 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://vid.freedif.org https://vid.freedif.org/client/assets/images/icons/icon-1500x1500.png https://vid.freedif.org/videos/watch/b69c3061-ed4a-40df-81ef-bf5588099b86 All rights reserved, unless otherwise specified in the terms specified at https://vid.freedif.org/about and potential licenses granted by each content's rightholder.