https://vid.freedif.org/videos/watch/9619765e-3f5c-4597-82f5-a710873fe204 For decades, companies have turned to futures markets to manage uncertainty. Airlines hedge fuel costs. Farmers hedge crops. Manufacturers hedge metals. Now a startup wants to bring that same financial machinery to artificial intelligence. Silicon Data and CME Group are working on futures contracts tied to GPU rental prices, a market that could help firms hedge rising AI infrastructure, cloud computing and data center costs. AI companies spend heavily to rent high-end GPU power for training and running artificial intelligence models, but future compute prices can be hard to predict.  CNBC's Yun Li reports. Chapters: 0:00-54:00 Introduction 00:55-03:16 Chapter 1: Computing Costs 03:17-05:27 Chapter 2: Demand 05:28-07:21 Chapter 3: Setting a Benchmark Reporter: Yun Li Produced and Shot by: Charlotte Morabito Camera by: Natalie Rice Edited by: Andrea Miller Animation: Christina Locopo, Alisa Stern Additional Editing: Valentina Duarte, Macklin Fishman Additional Production: Christian Nunley Senior Managing Producer: Shawn Baldwin Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Can AI Compute Become The Next Big Futures Market? Thu, 18 Jun 2026 07:07:40 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://vid.freedif.org https://vid.freedif.org/client/assets/images/icons/icon-1500x1500.png https://vid.freedif.org/videos/watch/9619765e-3f5c-4597-82f5-a710873fe204 All rights reserved, unless otherwise specified in the terms specified at https://vid.freedif.org/about and potential licenses granted by each content's rightholder.