https://vid.freedif.org/videos/watch/6d6aaea4-e16b-4738-9778-c0f158cb397d Media executives, including Jimmy Pitaro, Chris Winfrey, Anjali Sud and Jeff Zucker, share their predictions about what the TV market will look like three years from now with CNBC's Alex Sherman and Lillian Rizzo. Chapters: 0:00 Introduction 1:22 In three years, will we have hit a floor on cable TV subscribers? 2:41 What's one thinkg that will become a TV industry standard that doesn't exist today? 4:22 Will there be a major government action to prevent a Big Tech company from getting bigger in the entertainment industry? 6:01 Are we in a sports ratings bubble? 8:34 What is another service you think will gain significant market share? Produced, Shot and Edited by Devan Burris Reported and Hosted by Alex Sherman and Lillian Rizzo Senior Managing Producers: Shawn Baldwin and Jordan Smith Senior Director of Video: Lindsey Jacobson Animation by: Jason Reginato Additional Camera by: Rowan Buck Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC What Will TV Look Like In 3 Years? Tue, 06 Oct 2026 18:36:36 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://vid.freedif.org https://vid.freedif.org/client/assets/images/icons/icon-1500x1500.png https://vid.freedif.org/videos/watch/6d6aaea4-e16b-4738-9778-c0f158cb397d All rights reserved, unless otherwise specified in the terms specified at https://vid.freedif.org/about and potential licenses granted by each content's rightholder.